Find out what the latest research shows about how to generate real estate leads online
In order to be a successful realtor today, you need to know how to generate real estate leads online. According to the 2017 Real Estate in a Digital World report from the National Association of Realtors, the first step taken by nearly all home buyers is to search online for properties. The majority of homebuyers also use the Internet in other ways related to purchasing real estate, such as finding their agents, searching for information about the buying process, and researching neighborhood information. All this means that the best way to generate and nurture real estate leads is through online strategies. We’ve identified the most effective strategies for generating real estate leads online today.
Upgrade to a full-featured, responsive real estate website design
Without question, responsive real estate website design tops the list of real estate lead generation ideas. The majority of home buyers use mobile devices during their home search process, often switching between their smartphone and tablet throughout the search. A mobile-friendly real estate website that features responsive web design performs perfectly no matter how it is viewed, so home buyers can take full advantage of property photos, detailed information, and virtual tours (the features the majority of home buyers find useful) without crashes or lags. One of the most important features you need is mobile-friendly lead generating real estate forms that visitors can easily fill out on their smartphone or tablet.
Optimize your website for hyperlocal search
Trulia, Zillow, and the other real estate directories have all the top spots in standard real estate searches locked down, and the marketing power of an individual realtor just isn’t enough to break that stranglehold. Local and hyperlocal search terms provide the solution. Use hyperlocal search optimization strategies on your real estate website, such as neighborhood and community webpages, and hyperlocal search terms that focus on specific small neighborhoods. These strategies can help you generate valuable real estate leads among motivated locals looking to purchase homes near their location.
Send out a targeted email newsletter
Email newsletters can be highly effective for generating real estate leads online when they are done properly. Segment your contact lists, send out two or three versions of your email newsletter tailored to each segment, and use customized landing pages that show property listings that cater to each segment’s interest.
Nurture connections through social media postings
One of the most difficult things about generating real estate leads for realtors is making sure the leads stay engaged for the entire home buying process which typically takes between eight to ten weeks. Using social media is an ideal solution, because it gives you a fast, easy way to maintain a continuous presence with your leads without seeming obtrusive. Social media also extends your contact pool and gives you a much wider marketing reach than you could otherwise achieve. Sending out short, informative posts on Facebook and Twitter with tantalizing property details, moving tips, financing strategies, and other home-related info helps realtors nurture connections with past and prospective home buyers so you can sign more real estate leads.
For more real estate lead generation ideas, along with comprehensive support services for all your online real estate marketing strategies, you can always turn to For Sale Marketing. We can provide you with everything you need to generate more real estate leads online, including a responsive real estate web design that includes fully-integrated IDX and lead generating real estate forms, expert SEO services, social media marketing packages, and more.