Search engine optimization (SEO) services help websites gain a greater visibility in online search results, making them invaluable to real estate professionals. Online searches play an enormous role in the home buying process, with 47% of first time buyers, 75% of seniors, and a whopping 93% of vacation home buyers using the Internet to search for their new home (according to Google and NAR’s Digital House Hunt). While there are a lot of companies that provide search optimization services, agencies that specialize exclusively in real estate SEO services are more knowledgeable about the difficult issues that professionals in your industry face. This deeper understanding helps For Sale Marketing to craft precisely targeted real estate SEO strategies that are highly effective at reaching your target customers. These strategies give realtors the extra marketing boost they need to gain a higher position in search results.
For Sale Marketing offers a variety of search optimization services to help your website gain a higher visibility in search results.
Key Real Estate SEO Services: Local Keyword Research & Analysis
With the large directory sites like Zillow and Trulia snapping up the top spots in most real estate-related searches, realtors need to look to local searches to make their mark. Since For Sale Marketing’s sole focus is on SEO services for real estate, we are experienced at finding neighborhood-focused keywords that will target buyers looking for the homes you have listed. Employing these local and hyper-local search engine optimization strategies is the best way to help your real estate website become one of the top listings on Google, Bing, and other search engine result pages.
Real Estate Website Optimization
To make sure you reach the highest possible position in searches, search optimization needs to be applied throughout your website so it can perform well in real estate related queries. This involves much more than merely inserting keywords into your website copy. Our real estate SEO experts will make sure that appropriate, well-chosen keywords that pertain to local real estate are incorporated into the page URL, page title, Meta description, and the title and ALT tag of all images and videos on every page of your website.
Real Estate SEO Copywriting Services
Google and the other search engines consider all the content that is on a website when assigning positions in online search results. Our skilled real estate SEO copywriters can provide you with a variety of fresh content specifically crafted to interest real estate buyers and sellers while containing the right mix of keywords to score high in search results. Using specialized industry insights, our SEO copywriters are able to craft a wide range of interesting content including well-written blogs, engaging videos of property walk-throughs and neighborhood tours, social media posts, and more to raise your online profile.
Search optimization is not a “set and forget” web strategy. To ensure our clients’ websites reach and maintain a high profile in online searches, our professional real estate SEO agency uses a variety of analytics and tools to monitor sites’ performance. We will advise you on the best way to use this data, so you can continually revise your search strategies, adjusting keywords, content, and links to gain the best performance in real estate-related searches.
If you already have a real estate website, For Sale Marketing can perform a detailed SEO audit, carefully examining all the critical elements on your website to evaluate how well they are performing. Once our analysis is complete, we will give you a list of recommended actions to bring your site into SEO compliance. Some of the critical components our experts will evaluate when performing your website SEO audit include:
SEO Audit and Analysis
For Sale Marketing’s SEO experts will go through your website page by page, examining key elements and, if needed, adjusting them to make them more SEO friendly. Our audit of webpage elements will encompass:
- Page Identifiers and Info – Examine titles, subheadings, and Meta descriptions, to make sure they are the required length and contain the focus keyword
- Images – Check names, ALT tags, and description for keywords and length
- Content (such as web copy and blog posts) – Content is a key party of your website’s search performance. During the audit, we’ll peruse the content on your website to ensure there’s no keyword stuffing, that content is on point and contains just 3 to 4 keywords sprinkled throughout
- Links – A strong link strategy is an important part of your real estate website’s search performance. Over time, your page links can become inactive or misdirected. This is one of the key problems that our SEO audit can reveal; if you have changed any of your page titles/addresses, we can create a 404 page and 301 redirect strategy for your website
The next step in your SEO audit is a comprehensive website performance review. In order to generate leads, your real estate website has certain critical components that must work correctly, such as your navigation elements, lead generating forms, IDX for MLS listings, etc. Our SEO experts will make sure all of these key real estate website components are working correctly:
- Lead Generating Forms
- IDX for MLS listings
- Contact Us page
- Navigation elements, social sharing buttons
- Animations, rollovers, java elements, etc.
It’s important to be able to measure the performance of your real estate website as you go forward, so you can make adjustments to any underperforming website elements as needed. We will use Google Analytics and other analytical programs to find out the current metrics for your website; once our marketers benchmark your website’s performance, you will have a yardstick for comparison to make sure your website continues to deliver good performance going forward.
If you’re looking for a way to help raise your website’s search performance, For Sale Marketing can deliver the results you’re looking for. As a dedicated real estate SEO company, we’re experienced in dealing with the specialized internet requirements of real estate agencies and able to provide your real estate agency everything you need to ensure your ongoing success, from responsive, SEO-friendly website design to expertly optimized content creation services, monthly SEO maintenance packages, and more.