How to keep your agency top of mind with real estate clients
Email marketing is a highly effective marketing strategy for realtors, because it provides the answer to one of the greatest challenges real estate professionals face: the need to stay “top of mind” with past and present clients for long periods of time without being too intrusive or annoying. Referrals from past clients are one of the best sources of realtor leads, as the majority of home sellers either use an agent that they previously used or find their selling agent by a referral from a friend, neighbor, or relative (according to NAR’s 2015 Home Buyer and Seller Generational Trends Report). That makes keeping in touch with former and current clients a top priority for all real estate professionals. Successful email marketing for realtors doesn’t happen by accident; just as with any other online marketing strategy, there are certain guidelines you should follow if you want your marketing efforts to succeed. To help you on your way, here are For Sale Marketing’s top 5 tips for successful real estate email marketing:
Use the full range of real estate marketing strategies to gain subscribers
Gaining subscribers is the first step to successful email marketing for real estate agents. Research has found the most effective way to build your list is to set a specific goal (50 new email subscribers each week!) and make a concerted push across all your real estate online marketing strategies to make it happen. Make sure you:
- Use sign up forms on your blog and website
- Offer gated resources that require an email address to access
- Link your social media posts to your email subscription landing page
- Include links in your videos
- Use PPC and Facebook Ads that link to custom landing pages
Segment your real estate email newsletter
To keep your real estate email subscribers engaged, you need to make sure the information you are sharing is relevant to their concerns. The best way to do this is by segmenting your subscriber list according to their interests and demographics, then creating different versions of your real estate newsletters to appeal to each segment. Typical divisions include commercial or residential properties; family status (families with children, singles, and couples); and urban or suburban preferences.
Make your emails mobile-friendly
More than half of all email users now check their email using a smartphone or mobile device, so if your real estate email newsletter can’t be accessed easily on mobile, your clients are going to hit the unsubscribe button in a hurry. That will destroy your chance to stay top of mind with real estate clients. Choosing responsive design for your emails is the best course, because it ensures that your real estate newsletter will look good even as new devices are introduced.
Create short, catchy subject lines
Your subject line is the “hook” for your real estate emails, so make sure you come up with something that makes your clients want to click! Create short subject lines that include a direct offer or discount, and try to create a sense of urgency while still describing the email content accurately.
Include full color photos to liven up your emails
Featuring one or two gorgeous, full-color photos of your featured properties or neighborhoods is a great way to get your real estate newsletters noticed. So go ahead and make the most of our beautiful surroundings – showcase some stunning beach sunsets and views from the homes you’re selling!
For more tips on email marketing for real estate agents along with full support for all your online real estate marketing strategies, you can always turn to For Sale Marketing. Our dedicated real estate marketing team provides professional email writing services, responsive real estate website design, social marketing services, branding packages, and much more.
Contact us at For Sale Marketing today at 954-779-2801 for more real estate email marketing tips along with full support for all your marketing strategies to ensure your real estate agency’s success!